Here are her favourites - and some advice for others thinking of doing the same: web-women
Research
Women in Web
Thursday, November 19th, 2009Mums turn to the net for purchasing and medical advice
Friday, October 23rd, 2009Survey shows the 21st century mother is online daily, using Facebook to connect to friends and Google to diagnose illneses. Read more.
How Much Time People Really Spend with Ads
Friday, August 28th, 2009A great alternative to click rate for showing why online ads are more effective than just a CTR. Dwell time.
The Single Most Important Thing Your Headline Must Do
Friday, August 28th, 2009The promise of something good to come. Find out here.
Is Persistence the Key to Web Branding?
Tuesday, August 18th, 2009Some networks are experimenting around persistent ads/sponsorships in order to separate branding exposure from page impression counts. Interesting stuff.
What Banner Ads Can Learn From Billboards
Friday, July 24th, 2009Maybe it’s because they have been overrun with cheesy, annoying, misleading, and downright dumb content, creating an aversion to this otherwise effective form of advertising. (Maybe?)
Brand Marketers Still Reliant on Click-Throughs to Measure
Friday, July 24th, 2009Despite the fact that clicks are really not appropriate for measuring brand activity online, it’s still what most people use.
How to Fix Online Advertising
Friday, July 24th, 2009This guy says…better creative.
How Marketers Get It Wrong with Mommy Bloggers (video)
Friday, July 24th, 2009Read more, and download the video podcast…
Advertising Will Change Forever
Wednesday, July 22nd, 2009According to Forrester Research, digital spending wll nearly double in five years but ad budgets won’t.
